The Term 'Superfood' Is Bullshit, but so Is the Science Community's Attitude Towards It.
4 min read What does superfood mean? Nothing really. Scientifically nothing. Kale, quinoa and blueberries are all nutritious foods, but so are many other foods. The food industry markets certain foods as superfoods to bolster sales. Imports of blueberries to the EU rose from 130 million US dollars in 2010 to 282.2 million in 2014. Prominent dietitians, food scientists and nutritionists have placed the super food myth in the same class as detoxes, juice diets and foods claimin