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The Term 'Superfood' Is Bullshit, but so Is the Science Community's Attitude Towards It.

The Term 'Superfood' Is Bullshit, but so Is the Science Community's Attitude Towards It.

4 min read What does superfood mean? Nothing really. Scientifically nothing. Kale, quinoa and blueberries are all nutritious foods, but so are many other foods. The food industry markets certain foods as superfoods to bolster sales. Imports of blueberries to the EU rose from 130 million US dollars in 2010 to 282.2 million in 2014. Prominent dietitians, food scientists and nutritionists have placed the super food myth in the same class as detoxes, juice diets and foods claimin

Weight Loss Is so Simple, and so Hard at the Same Time

Weight Loss Is so Simple, and so Hard at the Same Time

10 min read Weight loss. A nemesis of 48% of the UK population who reported being on a diet in 2016 according to a survey performed by Mintel. We are a nation of dieters, yet obesity has risen from 15% in 1993 to 26% in 2016. If we include overweight, 66% of men and 57% of women are either overweight or obese. In 2016/17 there were 10,705 hospital admissions that were directly attributable to obesity, an 8% increase from the previous year. It is estimated that overweight and

Is Manuka honey’s hefty price tag justified?

Is Manuka honey’s hefty price tag justified?

6 min read Sadly, I don’t write or help people with their diet full time. I run this website along with growing a new nutrition consultancy business, whilst working full time. Prior to my current day job working in the food industry, I did a very brief stint in Holland & Barrett (don’t judge me I needed a job). The store is a household name, but if you aren’t familiar with it, it sells a variety of supplements, food and beauty products, as well as aromatherapy and homeopathy